Ganesha started his passion in motion picture industry in 2000, as an Art Director in a production house, creating soap opera. Being in charge on promotional filler of the program, he directed the trailers and was also the Video Editor of the program.
Then in 2002 he joined a documentary based production house, producing TV documentaries where he was appointed as the Director, Producer, and Host of the programs. Based on his interest on advertising and visual communication, in 2003 he joined a Malaysian based advertising agency as a Sr. Art Director; handling big brands such as Bank Mandiri, Samsung, F&N, Air Asia, and Malaysia Tourism until he was trusted as the Head of Creative Services.
Craving for more challenges, in 2007 he joined another advertising agency as the Creative Head, handling Indonesian political parties and corporate brands. In this agency he also been given the opportunities to direct and co-direct several TVC and PSA projects himself.
Having numerous knowledge in visual communication, advertising, brand, marketing strategies and executional production, he is now pursuing his postponed dream as a Film Director focusing on TV Commercials.